In the first quarter of 2020, the Novel Coronavirus or NCoV-19 has single-handedly forced the shutdown of operations and businesses on a global scale. As citizens and locally-based businesses retreat into the comfort of digital platforms, some companies have to reevaluate their business plans and competencies.
With over 2.6 million positive cases worldwide, countries, economies, and the daily way of living have been effectively disrupted. There is a reverse on globalization as airports, seaports, and other points of entry are shut down. In this article, we will talk about how the Coronavirus is affecting businesses and how Annelle Digital search engine optimization or SEO strategy for Covid-19 can help companies worldwide. Read on to find out more.
Coronavirus Pandemic Affecting Businesses
Engine conducted consumer research based on the current behavior of customers, and it has shown promising results for digital businesses. Eighty-eight percent are growing concerned about the Coronavirus health threat; however, this also presents a silver lining and opportunity for businesses. Social distancing means that most transactions won’t be in malls, stores, and coffee shops but the digital space.
In the survey, there has been a surge in online shopping by around 42% of the 1,000-person control group. The plus side is that more customers will find their way into your website and company. On the flip side, global companies will be looking for better ways to land clients. This generally means that you will get buried in their campaigns if you don’t look for a way to raise your company’s metrics and stay competitive.
Search Engine Optimization Advantages for Businesses During Pandemic
The pandemic has caused lockdowns and home quarantines all over the world. The operational countries have eventually succumbed to the need to adapt as the virus takes more victims globally. Businesses will need digital marketing methods more than ever, and search engine optimization is at the top of the list.
Here are some of the advantages of continuously deploying SEO strategy during Coronavirus pandemic:
1. People are more dependent on digital platforms
The digital space is the safest and most reliable platform for communication, collaboration, and productivity. Most traditional businesses have resorted to setting up shop online, and SEO ensures that your company can contend with the other corporations.
A common misconception is that businesses shouldn’t fret or just let the natural search engine take its course. You can see the importance of SEO in Covid-19 when you notice that you check your brand’s keywords, but other companies are taking the top positions of search results. Your competitors could end up landing your clients because of their search engine campaigns.
2. Cost-effective methods
Among all the platforms, the digital space is the most affordable. You don’t need to spend as much as you usually do on traditional methods. SEO can drive your profits up with relatively limited spending by using search engine principles and best practices.
Annelle Digital can take your functioning website and check it for possible flaws and search engine optimization issues. The company is working round-the-clock to provide high-quality digital marketing services to businesses across all industries.
3. Creates consistent long-term growth
Perhaps one of the most important benefits of search engine optimization is its long-term effects. It’s also better to start expanding these strategies and campaigns while other companies are immobile and coping with adjusting to the pandemic. Your SEO efforts will reward you even after the Coronavirus pandemic is done as long as you continue investing in your search engine campaigns.
A major advantage of deploying SEO strategies is that it lasts for a longer time than most digital marketing methods and advertisements. If you start now, your company will build a digital marketing foundation for the coming months. Having SEO strategies will help you stay competitive on digital platforms where more people are working and searching for things to buy. If you supplement your search engine tactics with a solid social media campaign, you’ll reap the benefits in the months to come.
4. Top of Mind advantage
Search engines are the perfect place to gain insight and new information. Because of this, people who utilize search engines rely on the latest data they acquire. The searchers will remember your company when they think of a particular product or service, and they find your business on the first page of the search engine results.
Alternatively, if they don’t see your website within the first few pages, you lose your credibility as a reputable company. With no prior knowledge or information, search engines allow you to make an excellent first impression and secure the “Top of Mind” spot.
5. Reinforces authority and expertise
Another importance of SEO in Coronavirus pandemic is the promotion of your knowledge and professional prowess. Your ranking in the search results will strengthen your reputation and power. As mentioned earlier, if you rate higher than your competitors, then customers will trust you more than the rest. This attribute is especially important during times when spending and mobility are limited.
6. Fresh customers waiting to spend
More people have idle time because of the elimination of travel time for jobs and the closure of some industries. As more employees work from home, it presents a unique opportunity of having at least 3 or 4 saved time every day while earning the same income. Because of this, more people are willing to spend money online.
7. Information is the most crucial resource in 2020
Communities are on lockdown, and people are turning to their computers and mobile devices for information. When you offer hyperlocal services such as deliveries, you can use the keywords plus add your area and delivery or delivery and area (like phone accessories Arizona delivery or phone accessories delivery Arizona).
Aside from that, Google is considered one of the most authoritative sources of information online. It’s essential to have a business profile for credible local search engine optimization practices, and it’s even more important to do it right the first time. Google My Business profile is a sure way to gain local patronage and it helps you coordinate better with your customers because you can set announcements, operating hours, and add your contact details.
Annelle Digital remains positive amidst the COVID-19 threat. Global businesses need to find ways to survive with malls, salons, and other non-essential or non-critical establishments. While most services and entertainment businesses are on hold, companies have relied on innovative ways to continue their operations. You should proceed to adapt and innovate to guarantee your company’s success even after the pandemic is over.