Testing the New Spelling & Grammar Feature of Screaming Frog

The latest update on Screaming Frog, one of our must-have SEO tools, has gotten us excited. Screaming Frog is a crawling tool that works similarly to how search engine spiders work. If there are pages that aren’t discovered or resources missing from the crawl data, you can consider search engines to be seeing your website in a similar way.

We use Screaming Frog on every SEO project we manage. It’s so powerful that probably half of the information you need to complete a Technical SEO audit can be taken from it. However, 1 important element of SEO that it can’t help you with is auditing the Content quality. To review content before we publish, we commonly use Copyscape and Grammarly. There are also free tools online that you can use to check duplicate content such as Duplichecker, Small  SEO Tools, and Internet Marketing Ninja. Free tools have a limit on the number of times you can use them in a day so I would recommend finding other tools available online by using the query “duplicate content checker” on Google. These tools can allow you to either enter the URL to check the content on a live page or paste the content you are planning to publish. Obviously, using free tools will work if you only need to check a few pages.

For digital marketing agencies such as us, we need to work with a number of clients, manage several websites, and deliver reports on time. Hence, we always strive for efficiency while maintaining quality work. With Duplicate Content and Grammar & Spelling features added on Screaming Frog, it would mean less time we need to spend on checking these factors page by page. So, how do the new features work? Let us show you the results we got after testing our own website www.annelledigital.com.



From the Overview tab on the right-hand side, we scrolled down up to the end to see the new ‘Content’ section. You will see that there aren’t any Exact Duplicates nor Near Duplicates issues found. There are 3 Low Content Pages while 42 Pages considered to have Spelling Errors and Grammar Errors. The 42 pages with spelling and grammar errors are all the live pages we have so this looks concerning to us at first. So, what is wrong? 

To know exactly what the issues are, we clicked on the elements identified with issues. From the screenshot above, Spelling Errors under the Overview tab was selected. The upper window will then show the list of pages with errors. We selected the first page which is the homepage to investigate further. At the lower window, we clicked on the Spelling & Grammar Details tab and then the information about the issues will appear. Not seen on the screenshot since the detailed tab has been scrolled to the right, it’s been flagged that we have been using the words “Annelle” instead of “Anaelle”, “YesStyle” instead of “Restyle”, and “RENCE” instead of a bunch of recommended words by Screaming Frog such as “Hence, Fence, Pence, Rene, Renee, RENFE, Recce, RE NCE, Reece, René, Renée”. These 3 flagged words are not errors since “Annelle”, obviously, is our company name, while the other 2 words are placed on the testimonial section: “YesStyle” is one of our client’s company name and “RENCE” is the name of the founder of our other client. Getting these kinds of results may be frustrating to some but take note that this can happen no matter what content checker you use for the first time. Configuring a paid content checker tool is a common practice for it to understand how the content on the website is written, preferences of the webmaster, what the branding rules are, etc.

If we ignore the aforementioned issues, we’ll be left with 2 errors. Going back to the Screaming Frog screenshot above, you will see that “now, and” in the lower window section is selected. The specific details about the errors are on its right. You’ll see that what’s wrong with the sentence is the missing comma (,) between “now” and “and”. The other error “mind, but” is a similar issue. Screaming Frog is suggesting for us to add a comma between “mind” and “but. It is a relief to know that there aren’t any critical errors found on our site. Whew.

Finally, if you want to prevent some errors from coming up again on your next crawl, there’s a feature on Screaming Frog that you can set to ignore words. To get to the Dictionary screen as shown on the image below, go to Configuration, Content, Spelling & Grammar then click on the Dictionary tab. Add the words you want Screaming Frog to remember to ignore, click OK to save, and then you’re all set. 



The new content features are not the only thing added to Screaming Frog on their version 13 release. To know all the updates, you may visit their blog.

How a Versace dress Jennifer Lopez wore led to the creation of Google Images

In February 2000, Jennifer Lopez wore a green Versace dress at the Grammy Awards. It caught the world’s attention that many online users have tried searching for it on Google.

Jennifer Lopez and Donatella Versace iconic dressImage from Google Blog post “18 years after Google Images, the Versace jungle print dress is back”

Google has written in one of their blog posts that, “back in 2000, search results were still just a list of blue links. When the Search team realized they weren’t able to directly surface the results that people wanted—a picture of Jennifer in the dress—they were inspired to create Google Images.” 

Former Google CEO Eric Schmidt wrote in Project Syndicate in 2015 “When Google was launched, people were amazed that they were able to find out about almost anything by typing just a few words into a computer. The engineering behind it was technically complicated, but what you got was pretty rough: a page of text, broken up by ten blue links. It was better than anything else, but not great by today’s standards.”

Eric Schmidt wrote in Project Syndicate in 2015Screenshot from Project Syndicate

The event broke the internet 20 years ago. Due to overwhelming search queries from online users that brought a dramatic turn of events to the fashion industry, the dress was declared as one of the fashion legends. Everybody wants to see and grab the picture of the iconic green Versace dress that Jennifer Lopez wore that night. Google co-founders Larry Page and Sergey Brin wanted to give the users exactly what they wanted. They were inspired and reiterating to make this possible. Hence, Google Image Search was born.

At Milan Fashion Week held in 2019, Google reunited with Donatella Versace to commemorate the historic moment in fashion and Google. The show ended with the Google Image search field on the screen showing a command, “Okay Google, show me the real Versace jungle dress,” and then J. Lo appeared wearing a revamped version of the iconic green dress. The Milan Fashion Week was successful and undoubtedly has become one of the most Googled events in 2019.

18 years after Google Images, the Versace jungle print dress is back by Vincenzo Riili. Published on Sep 21, 2019.
The Tinkerer’s Apprentice by Eric Schmidt. Published on Jan 19, 2015.