YesStyle’s navigation generates an infinite amount of URLs, causing duplication across facets of its categories, and an extremely high number of low-quality pages. Category tree was also random and there’s a lot of cannibalization with keywords they’re targeting.
We introduced a new department structure from 2000+ categories to around 400, and utilized AJAX to prevent crawling of filtered URLs that didn’t have SEO value. We also fixed canonicalization of pages applied best practices on paginated content.
YOY organic traffic and conversions increased over 50% after a few months of the change being implemented. The site also has an improved indexation rate because of the elimination of duplicate pages caused by the faceted navigation.
YesStyle has worked with the people behind Annelle Digital for the past few years, and they’ve played a large role in planning our overall SEO strategy. They’ve helped YesStyle increase organic traffic, rankings and revenue, particularly in the beauty and cosmetics industry from mid-2015 to present.
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